This is not entirely unfathomable when we see people’s growing interest in neutrals. An unpublished data set circulating the internet claims how color is slowly disappearing from the world and how day-to-day objects are becoming grayer. A simple Google or Pinterest search of “minimalist home interiors” or “minimalist fashion” leads to images of items that mostly follow a monochromatic or neutral colour palette. While minimalism is generally expressed through simple and sparse consumption, it is also seen in individuals’ preferences for a monochromatic palette. Speaking of minimalism, the “minimalist aesthetic” that currently has many Pinterest users in a chokehold also reflects the aesthetic preference of the West. Less emphasis is given to the aesthetic dimension of the built environment and more toward its utilitarian measures, which has now led to most urban built spaces around the world to look more or less the same reflecting an aesthetic ideal that epitomises a minimalistic, reductive, and functionalist design. Twentieth-century architecture, especially in urban spaces across the world, is a prime example of this rather curious shift in the architectural practice of the modern world as a result of its influence from the West-where the focus moved from ornamentation and human scaling to optimizing the mechanistic aspects of the built environment. This led to buildings being taller, sturdier, and with better safety measures. With the advancement in technology and engineering that first started in the West, buildings were constructed with mainly one focus: enhancing their utilitarian measures.
Take for example architectural preferences. Although these cultural differences continue to exist in aesthetic preferences, more recently, modern urban spaces in countries across the globe are being largely influenced by the aesthetic preferences of the West.
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